Experience Tirol

There's never been anything like it. Is it a museum? A digital wonderland? A new attraction? A modern play? Not quite. It's an immersive experience. On 512 square meters, 60 minutes of the best entertainment await you at Kaufhaus Tyrol in the heart of Innsbruck. Five rooms that will captivate you.

Journey with us to the highest peaks of Tyrol. Experience the history of this land up close. Be there when a ski jumper jumps down the Bergisel ski jump or the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide over the seemingly endless Ahornboden or indulge in the fascination of art from Tyrol.

Spectacular views. A captivating and emotional story. The latest technologies such as virtual reality, holograms, 360-degree projections and much more await you, your family and friends.

Can be perfectly combined with a shopping tour at Kaufhaus Tyrol.